About SHÉ
SHÉ is a Melbourne-based fashion label that blends contemporary design with timeless elegance. Founded by Courtney McGregor, SHÉ is a celebration of luxury, craftsmanship, and modern simplicity. We create pieces that empower women to feel confident and sophisticated, offering fashion that transitions seamlessly from day to night and from one occasion to the next.
Our philosophy is grounded in creating high-quality, beautifully designed garments that are built to last—not only in style but in longevity. Each collection is carefully crafted with the modern woman in mind: the woman who values simplicity, sustainability, and versatile pieces that transcend fleeting trends.
Our Philosophy
Effortless Style
At SHÉ, we embrace the beauty of simplicity. Our collections focus on sleek lines, understated elegance, and timeless silhouettes that never go out of style. We design for women who value quiet sophistication and appreciate the versatility of pieces that can be styled to suit any occasion. Whether it’s a day at work or a casual weekend outing, SHÉ pieces are made to seamlessly fit into your lifestyle with ease and grace.
Sustainable Craftsmanship
We believe that fashion should not only look beautiful but also be responsible. That’s why SHÉ prioritizes sustainable practices throughout our design process. We source deadstock fabrics—premium, high-quality textiles that are repurposed and given a second life—ensuring our garments are not only eco-friendly but also unique. By using deadstock fabric, we reduce waste and contribute to a more sustainable fashion industry. Each SHÉ piece is produced in extremely limited quantities, making every garment exclusive and reducing the risk of overproduction.
Our PROCESS ensures that the environmental impact is measured and minimized. We base each capsule on market trends, consumer needs, and the versatility of the garments, all while focusing on reducing waste. After identifying the current market needs, we procure raw materials originating from existing brands and unused materials that would otherwise go to landfill. This mindful approach guarantees that we are playing our part in reducing the fashion industry's environmental footprint while creating quality pieces that our customers can feel good about.
Ethical Production
All of SHÉ’s garments are locally manufactured in Melbourne by an ethical production house. We work closely with a team of experienced pattern makers, garment cutters, sample machinists, and production machinists—many of whom are responsible for crafting pieces for some of Melbourne's leading fashion brands. Our local production ensures that we can oversee every step of the process, maintaining strict standards of quality, ethics, and sustainability.
We pride ourselves on supporting local artisans and production houses while ensuring that all workers are treated fairly and ethically. The result is a garment that not only looks and feels luxurious but is also created with care, responsibility, and precision.
Empowering Women
SHÉ is for the woman who embodies confidence and sophistication. Our pieces are designed to empower women to express their individuality while maintaining an effortlessly chic aesthetic. Each garment is made to help you feel comfortable, confident, and stylish—whether you’re dressing for a professional event, a social gathering, or a weekend retreat.
We understand that modern women need fashion that works for them, which is why SHÉ creates versatile pieces that can easily be styled to suit your personal taste, lifestyle, and occasion. At SHÉ, we’re committed to providing you with the tools to build a wardrobe that reflects who you are, while making it easier to dress with confidence every day.
Meet Our Founder: Courtney McGregor
SHÉ was founded by Courtney McGregor, a Melbourne-based designer with a deep passion for creating elevated, timeless fashion. With an eye for minimalist design and a commitment to high-quality craftsmanship, Courtney established SHÉ with the vision of creating pieces that empower women to embrace their inner elegance.
Courtney’s design philosophy centers on simplicity, comfort, and timeless beauty. Drawing from her background in the fashion industry and her appreciation for luxury and craftsmanship, Courtney creates pieces that are both modern and enduring, designed to fit seamlessly into any woman’s wardrobe.
As the creative force behind SHÉ, Courtney’s personal style and values influence every aspect of the brand—from the choice of fabric to the final design details. Her approach to fashion is deeply personal, rooted in her belief that every woman deserves to feel confident and comfortable in what she wears.
Our Collections
At SHÉ, we offer collections that combine luxury, sustainability, and exceptional design. Our pieces are made to work in harmony with your lifestyle, providing a mix of timeless essentials and statement pieces that can be styled for any occasion. From draped dresses to tailored separates, each item is designed to be versatile, comfortable, and timeless.
We take pride in our dedication to craftsmanship and sustainability. Our use of deadstock fabrics ensures that every garment is unique, with limited quantities that make each piece special. The combination of exclusive materials, ethical production processes, and attention to detail allows us to create fashion that is both beautiful and responsible.
Boutique Location: High Street, Armadale
If you're in Melbourne, we invite you to visit our exclusive boutique just off Fashion Central on High Street, Armadale. Our boutique is a curated space where you can experience the SHÉ collection firsthand and get a closer look at the luxurious fabrics and fine craftsmanship that go into every design. Whether you're looking for personal styling advice or just want to explore the latest pieces, our boutique is the perfect place to experience the SHÉ brand.
We offer a personalized shopping experience, allowing you to try on our pieces in a relaxed and intimate setting. Our team is always on hand to help you find the perfect piece and offer styling tips that will elevate your wardrobe.
SHÉ x Loom Towels: A Collaboration to Remember
In addition to our core collections, SHÉ has teamed up with like-minded brands and creatives to bring you exciting collaborations. One of our most notable partnerships is with Loom Towels, where we created the SHÉ x Loom Towels Soleil Dress—a beautiful fusion of luxury fashion and functional homeware. This collaboration exemplifies our commitment to sustainability, craftsmanship, and style, offering a unique product that celebrates the art of textile design.
Join the SHÉ Community
At SHÉ, we’re more than just a fashion label—we’re a community of women who believe in the power of elegance, simplicity, and conscious living. Follow us on Instagram (@she.societe) to stay up to date with our latest collections, behind-the-scenes moments, and styling inspiration. We love seeing how our pieces are worn and styled by women all over the world, and we encourage you to share your SHÉ looks with us.
Whether you’re shopping online or visiting our boutique, we invite you to be part of the SHÉ community and discover the pieces that will elevate your wardrobe for years to come.
Thank you for choosing SHÉ. We’re excited to be part of your journey toward timeless, effortless elegance.